Millions of people out there have a Facebook account. And most likely, you’re on that list. When you work at or own a business, reaching out to those users is a must. Here are some useful tips for using Facebook to market your business.

Offering contests is an effective way to increase your fan base. Offer up discounts and prizes in return for having your customers like your Facebook page. Always follow through with any contest. If you say you are giving away a prize, make sure you do so.

Take advantage of Facebook ads and all they have to offer. Your products or service will only receive so much promotion from your normal postings. If you really want to reach more people, you will need to buy some Facebook ads. They cost very little and can have a big impact.

When you are using Facebook for marketing, you must make your page stand out from among the crowd. You can do this by making your page colorful or adding lots of photos to it. The sorts of people who like Facebook are sure to appreciate this type of page rather than a plain one.

Custom tabs can help you make your Facebook marketing strategies more efficient. Tabs will give you the opportunity to organize information on your page. For example, if a contest is going on you can have a tab there to get more information about it.

Make sure to build a fan base when marketing on Facebook. Wait until you have a decent number of fans before you invest a lot of money in marketing. After you hit that many people you should see your conversion rates start to rise.

Reading this article should provide some great information about how to take advantage of Facebook marketing. If you put the advice you’ve learned here towards your marketing efforts then you will realize that this isn’t something that is terribly hard to do. You are going to be pleasantly surprised at the successful results.