What do you know concerning online marketing? Does any of this knowledge involve Facebook? Maybe you’ve come from the print or broadcast advertising world and don’t know much about online marketing methods. It doesn’t matter how experienced you are when it comes to marketing, this article will help your business.

One method for generating interest in your business is by having a giveaway. Get people to join by enticing subscribers with some free items. Make an announcement about the winners directly on the Facebook page, and keep doing this strategy each time you need subscribers for the campaign.

Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. This boosts the conversion rates and makes the campaigns cost less because lots of the people will start to buy things from your site instead of just being potential customers.

No Facebook marketing campaign will succeed unless people see it, so you should concentrate on building a solid following first. Do not invest in promotions until you have a strong base with thousands of followers. After that threshold has been reached, your conversion rate is going to start marching.

Remember the customers you already have. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. Your audience should feel respected. This is very rewarding, so don’t neglect your fan base.

Know when it’s okay to post something about your business when you’re not on your personal Facebook page. You can garner a ton of attention when you post on other people’s Facebook pages. Make sure it is the good kind. You should be posting when there is something important to say. Spamming is something you should never do.

This article can help anyone market their business through Facebook. This will only be true if you use the tips you just went over, however. Follow this advice to get your company visible to millions of potential clients.